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From the Minds of GLC

09Mar

Think Inside the Google Answer Box

You’ve probably noticed that the search results page on Google often includes an information box that quickly provides a succinct response to your question or a brief description of the search term. Welcome to the Google Rich Answer Box. It’s now being used more frequently to rapidly deliver relevant content without a user having to

05Mar

Why Your Healthcare Content Needs to Answer Questions

When consumers have questions, they flock to Google in droves. “How do I change a recessed light bulb?” “What is Coachella?” “Who is the richest man in the world?” Several years ago, Google rolled out featured snippets — essentially answer boxes that appear above the first search result. Google is introducing more of these answer

15Feb

Understanding Google’s Speed Update

Posted by Rene RyanBlog, NewsNo Comments

Let’s face it: When we’re on our mobile devices, we’re often on the go and sometimes find ourselves in limited bandwidth situations. It’s no wonder that mobile users are less likely to wait too long for pages to load. Knowing the importance of page speed, Google will start including that as a ranking factor for

30Jan

The State of Healthcare Marketing — and What it Means for You

As healthcare has evolved so, too, have healthcare consumers. Healthcare marketers who don’t follow suit are missing out on prime opportunities. Greystone.Net and Klein & Partners recently released their 3rd Annual State of Digital Healthcare Marketing Report to offer insight into healthcare marketers’ digital efforts and future plans. We’ve pulled together some of the most

20Jan

Eight Content Lessons

As content marketers, we’re constantly learning from our successes, failures and experiences in order to evolve with the industry and better serve our clients. Now that 2017 is officially at an end, we’re reflecting on some of the top content marketing lessons we’ve learned, which will hopefully help you plan for 2018 and beyond. 1.

11Jan

Rev Up Your Content Marketing in 2018

10Nov

Five Tips for Podcast Success

If you’re not yet sold on the idea of incorporating podcasts into your content mix, consider the latest stats from Convince and Convert: 67 million Americans listen to podcasts monthly, up 14 percent in a year. 42 million Americans listen to podcasts weekly. Weekly podcast listeners consume an average of five episodes a week. Can

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