News, Awards, Trends, and Creative Insight
From the Minds of GLC
If the title Killing Marketing doesn’t grab your attention, nothing will. It’s the latest page-turner, released today, from Joe Pulizzi and Robert Rose — and one that if taken to heart, could stand to transform an industry. The premise of the book is that traditional marketing — campaign-centric, product-led operations — is more than holding
GLC is pleased to welcome Emily Cittadine to our healthcare business development team. Cittadine brings over 20 years of healthcare content sales and consulting experience to GLC. She began her career in medical device education, sales and marketing at Johnson & Johnson. She then transitioned to StayWell where she sold marketing communications and content solutions
As a healthcare organization, you may not have the manpower or budget to create new content on a regular basis. Your blog sits dormant for sometimes months at a time. Your monthly e-newsletter has found itself on a bi-annual cadence. You get the picture. The good news is that quality content can multiply, not divide.
Summertime, and the living’s easy. Halfway through the year, you’ve found your groove with your content marketing plan and maybe even eased into autopilot mode. But wait. Are you truly executing against the plan you set out? Is your plan delivering the results you’d hoped for? Now is the perfect time for a mid-year content
No doubt you’ve been urged by marketing leadership, your communications agency or both to develop user personas that represent who your buyers are and what their journey looks like. Maybe you’ve heeded their advice, and dedicated resources to carefully research and flesh out half a dozen personas that provide the perfect portrait of your customer
As long as organizations create content, organizations will look for new ways to make it more engaging. What good is your content, after all, if your audience isn’t paying all that much attention to it? How can you convince your audience to share your blog posts, spend more time clicking around your website or pass