News, Awards, Trends, and Creative Insight
From the Minds of GLC

21Dec

Deer Me!

Happy Holidays from GLC and cheers to our talented designer Elissa Chamberlain for her creative card design.

09Nov

Turn Your Publishing Expertise Into Content Marketing Magic

“Content marketing” is fast becoming a buzzword and losing some of its clarity along the way. That’s unfortunate, because it’s worthy of your notice. It isn’t something that only big-budget brands are doing. And it’s not just for marketers, either. As a publisher, you are exceptionally well positioned to practice content marketing — whether for

07Nov

What do your metrics say about your content?

Earlier this month, the Content Marketing Association unveiled findings from its Measuring Effectiveness Report, conducted with senior-level marketers from 40-plus recognizable brands. When it comes to recognizing the need for measuring the effectiveness of content marketing, there’s no question about it: 100 percent of respondents said measurement is either very important or important to their

04Nov

Hospital Marketing: How You Can Outsmart the Competition

How will hospitals outsmart their competition in 2017? It’s all about creating a personalized patient experience. Healthcare ad agency Smith & Jones recently released its top 10 hospital marketing trends, and a common thread can be found: the need to target niche audiences and provide more customized resources to make healthier choices. Among the findings:

16Sep

Question of the Week

Dispatch from the More-Than-You-Need-To-Know Department at GLC: thrice weekly, our editorial and design staff assembles to review projects in production. These meetings are managed by GLC’s Project & Ad Coordinator, Linda Klepitch. In the interest of team-building, Linda often closes the meeting by posing a personal question to the group, requesting that answers be emailed

16Jun

Keeping Up with AP Style Changes

Writing styles must continually evolve with the times. So every year the Associated Press announces changes to its widely used Stylebook. Updates to the 2016 edition of the Stylebook went into effect on June 1, 2016. Among the most notable changes are: The Stylebook will no longer capitalize the word “internet.” In the same vein,

03Jun

GLC Wins Lamplighter Awards

This week GLC was honored with two Lamplighter Awards from the New England Society for Healthcare Communications. The Lamplighter Awards were established to showcase and honor excellence in healthcare communications throughout the New England region. The 2016 competition totaled 381 entries. GLC’s design of My Health Today for Lawrence General Hospital received a Gold Award.

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