News, Awards, Trends, and Creative Insight
From the Minds of GLC
The GLC podcast team discusses content marketing trends and predictions for 2020. Featured topics include retargeting, influencers versus SMEs, Google snippets, the growth of voice search, and of course, the importance of podcasting!
Like it or not, not all of your email subscribers or usual blog visitors will see or read every piece of content. The reality is, even your most faithful readers will miss some pieces. That’s why it’s a good idea to look at previous content through a new lens. Which older content pieces could be
By now, you know—or should know—the relevance and importance of video in a content mix. Cisco says 75 percent of all internet traffic is streaming video content, while Facebook reports that audiences engage with video content five times longer than static content. But even if you have embraced video as a content type, are you
Statistics show that consumers crave healthy content — and that traffic and engagement numbers boost when recipes are posted. GLC’s new Well-Fed Me licensed recipe content can fuel your website, social media feeds, and print communications by offering readers easy-to-follow, dietician-approved recipes and wellness tips. The Well-Fed Me program includes: Over 150 video, social media
If we can safely assume anything about search engine algorithm changes, it’s this: Search engines will continually look to evolve their algorithms to better capture the way users think, behave and search. The latest updates are no different. SEO is shifting toward a topic cluster model in which one page acts as the central content
If you’re short on staff or creativity, suffering from limited bandwidth and resources, or if you’ve grown tired of going back to the freelance pool for every project—big or small—that needs to be outsourced, don’t worry; GLC’s got you covered. GLC provides comprehensive creative services, filling internal gaps, and working on-demand to help you deliver